How to Startup

Hands-on approach brought to you by accomplished mentors

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Safe space

In less than 2 months you'll take a deep dive into the life cycle of a startup, beginning with just an idea and finishing up with a polished pitch. This free digital course will take you through the journey of building your own company and a step closer to becoming an entrepreneur. There are no silly questions and no mistakes - it’s a safe space to thrive.

How to Startup is a meticulously crafted course of 6 sessions led by professionals with vast experience.


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Understanding Startups


Startup definition

Startup lifecycle

Types of Revenue Models

Types of funding



Problem/ solution

Design thinking

Product/ market fit

From prototype to MVP



Building up


Business name, domain

Elevator pitch

Finding a co-founder

Registering a company




Finding funding

State-provided funding

Incubators/ accelerators

Business angels




Almost there


Building website


Business partners




Hello world



Customer experience/ care


Team up

Company culture

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Pitch Competition

What People Say

If someone asked me where did you start feeling as an entrepreneur, I would say, "How to startup"! Before that, it was all a mystery. I recommend this to people who are afraid of the challenges that await them because this course breaks everything down into small, consumable pieces and helps startups!

Program alumni feedback survey, 2021

Mentors of 2021
*mentors of 2022 coming soon

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Guntis Čoders

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Guntis Coders - Co-Founder/CEO of Walmoo, Kurzeme region Manager at Accenture Baltics as well as Technology entrepreneurship bachelor program Director at Business Academy.


Viesturs Sosārs

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Viesturs Sosars is a serial entrepreneur, he has co-founded companies, invested as a business angel as well as managed an early-stage investment fund. Viesturs mentors at various startup bootcamps, hackathons and accelerator programs in Europe, advises corporate customers on innovation and teaches entrepreneurship practice at several universities in Latvia.

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Egita Poļanska

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Since 2013 Egita has worked with more than 15 international startup accelerator batches and she knows the process from A to Z, but always strives to improve. Currently, she works on partnership projects for Startup Wise Guys in Southeast Europe leading Tech Boost program, as well as Managing director of Cyber batches. Her love & hate relationship with startups started way back in Seattle when working for Techstars.


Zane Bojāre

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Zane has 10+ years in marketing communications and is currently the Head of Marketing at Startup Wise Guys accelerator. Apart from the, she is the Co-founder at social enterprise Lude and a Co-creator at Riga TechGirls.
She is also the main person behind a comprehensive Startup Scene report about the Baltic region and an active Co-Creator at Riga TechGirls. Untypically for the tech sector, she holds a Master degree in Philosophy

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Diāna Lāce-Davidova

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Diana is a VC investor at Tallinn-based Superangel VC that has invested in 40+ companies including Bolt, Veriff, Starship, Sonarworks, Nordigen and more. She is actively involved in the Baltic startup ecosystem, as the former CEO of Latvian Startup Association and ex-investment director at the Riga-based Overkill Ventures. Diana is also the founder of Global Shapers Riga hub, an initiative powered by the World Economic Forum. Global Shapers unites well over 8,000 young professionals worldwide and aims to create local impact initiatives.


Arta Abāšina

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Arta has led much of her work life in the UK, Spain and New Zealand. After returning to Latvia, she entered the startup world and joined a venture capital fund Overkill Ventures. During her time there, Arta planned 4 acceleration programs, interviewed over 500 startups and led 23 pre-seed investments. Since Overkill, Arta has taken on the role of Head of Operations at a Latvian fintech startup Nordigen. In the last 6 months, the company has doubled in size. Now Arta is helping the team to reach the goal of becoming the leaders of open banking in Europe.


Kristel Kruustük

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Kristel is the co-founder, former CEO and currently the Chief Testing Officer at Testlio, an end-to-end QA management platform and community of highly vetted testers that help businesses deliver amazing customer experiences

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